Jasper
AI content platform for marketing teams that learns your brand voice and generates on-brand copy at scale across every channel.
What is Jasper?
Jasper is an AI content platform purpose-built for marketing teams and brand-conscious creators. Unlike general AI assistants, Jasper lets you train it on your specific brand voice, style guidelines, and company terminology — so everything it writes sounds like it came from your organisation. Its "Content Pipelines" feature can automate your entire content workflow from idea generation to first draft, covering blog posts, ad copy, email campaigns, social media, and product descriptions across every marketing channel.
Key Features
- Brand Voice Training (Jasper IQ): Feed Jasper your existing content, style guides, and brand language, and it learns to write in your unique voice — ensuring consistency whether you're writing a tweet or a 3,000-word article.
- Content Pipelines: Automate multi-step content workflows — from keyword research and outline generation to full draft creation — reducing the time from brief to publishable content.
- 100+ Templates: Pre-built, conversion-optimised templates for Facebook ads, product descriptions, email subject lines, YouTube scripts, landing pages, and more — great for non-writers who need professional results fast.
Who It's For
Jasper is best suited for marketing teams, content managers, agency professionals, and solopreneurs who need to produce high volumes of on-brand content consistently. If you're a small business owner doing your own marketing, or a freelancer managing multiple client brands, Jasper's brand voice feature is a significant time saver. It's particularly powerful when you need content that must align strictly with brand guidelines — something general AI tools like ChatGPT don't manage by default.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Creator | $49/mo | 1 user, 1 Brand Voice, 50+ templates, unlimited word generation |
| Pro | $69/mo | 5 users, 5 Brand Voices, campaigns, collaboration, Jasper Art |
| Business | Custom | Unlimited users, custom AI models, dedicated support, API access |
Works Great With
Use Grammarly after Jasper drafts to catch any remaining tone issues or errors. Turn Jasper-written copy into visuals using Canva. For research to inform your content, use Perplexity AI to gather real-time data and facts before briefing Jasper. Store your content calendars and brief templates in Notion AI.